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Varolii Corporation, formerly PAR3 Communications, is the premier provider of highly personalized, proactive, multi-channel event based notification and response systems. Solutions hosted on the award-winning PAR3 Intelligent Response Platform™ engage customers in cost-effective, real-time conversations that take customer relationships and systems to new heights of profitability. PAR3 helps companies leverage their rich enterprise-level customer data and exchange highly tailored, interactive messages with their customers via telephones, pagers, hand-held web devices, fax machines and email—how and when the customer chooses. PAR3 is emerging as the clear leader within CRM's newest market segment — Event Based Notification.